Coty and Lacoste renew their long-term fragrance license partnership

Coty and Lacoste today announced the renewal of their long-term fragrance license partnership.

More than a brand, Lacoste has, for over 85 years, embodied a distinctive style and attitude. An athletic figure with a bold signature that combines the worlds of sport and urban living. The very definition of elegance in motion, this legacy finds new expression in a modern and contemporary line.

Lacoste fragrance joined Coty Luxury portfolio at the end of 2016, as part of the merger with P&G Specialty Beauty brands. Since then, Lacoste has successfully launched a new male fragrance pillar, L’Homme Lacoste, while building on the successful brand polo inspired L.12.12 saga, with its latest opus French Panache introduced this Spring 2019.

“The renewal of our agreement with Lacoste demonstrates our strong confidence in the success of this partnership and the key role of the brand within our portfolio to fuel future growth,” said Edgar Huber, President Coty Luxury. "There is a clear synergy between Coty Luxury’s know-how and the exceptional creative inspiration of Lacoste, which is synonymous with boldness, freedom and a certain French elegance.”

“We are very pleased to renew our partnership with Coty, and expect an accelerated growth of our fragrance business in the near future. Coty Luxury’s expertise and high standards ideally complement the creative spirit at the core of Lacoste, enabling us to generate consistent excellent results together," said Thierry Guibert, CEO of Lacoste.

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