ASUS received a total of 26 prestigious Red Dot Awards 2020 for outstanding product design, setting yet another new company record for the number of Red Dot Awards won in a single year. The awards highlight the company's continued commitment to providing incredible customer experiences through continuous innovation and exceptional product design.
"This record-breaking number of Red Dot Awards marks yet another incredible milestone for the entire ASUS team," said ASUS Chief Design Officer, Mitch Yang. "Building on our successes year by year is clear proof of how well our In Search of Incredible spirit, design thinking philosophy and continual innovation is delivering our goal of creating the best products and experiences for everyone."
"The winners of the Red Dot Award have proved that they have created excellent products worthy of winning an award. The products won over the jury not only through their aesthetic, but also thanks to their incomparable functionality. With their designs, the award winners are setting new standards in their industry. I wish to congratulate them most sincerely on their success," said founder and CEO of Red Dot, Professor Dr. Peter Zec.
The Red Dot Award: Product Design is one of the world’s largest design competitions. In 2020, designers and manufacturers from 60 countries entered more than 6,500 products in the competition. For more than 60 years, a renowned international jury of experts from a spectrum disciplines has convened annually to select the best designs in a rigorous adjudication process that spans several days and focuses on criteria such as the level of innovation, functionality, formal quality, longevity and ergonomics.
ZenBook Pro Duo UX581 is a groundbreaking 15.6-inch laptop with a 4K UHD OLED display and 14-inch full-width 4K ScreenPad™ Plus secondary touchscreen for endless creative possibilities. The ultraportable 14-inch ZenBook Duo UX481 features the same great ScreenPad Plus features as its larger sibling, but in a lighter and smaller chassis.
The ultrathin and ultralight ZenBook UX325 and UX425 measure from just 13.9 mm thin and under 1.15 kg light. The energy-efficient FHD 1-watt, 450-nit display has slim bezels on three sides for up to a 90% screen-to-body ratio, and an IR camera for fast face login on the top bezel.
The solidly-engineered ASUS ZenBook Flip UX463 and UX563 have the smallest footprints in their respective classes. UX563 has a PANTONE® Validated display with exceptional color accuracy, with active-stylus support for daily computing or professional editing. The frameless keyboard includes a camera privacy switch. The ZenBook Flip series also undergoes military-grade testing to ensure reliability even in extreme environments.
ASUS VivoBook Flip TM420 is a slim convertible laptop designed for Generation Z. A magnetic stylus holder is included, and TM420 can be specified with various CPU options. The laptop has an easy-access design so users can easily upgrade its memory and SSD.
The ASUS X571 15-inch laptop caters to users looking for a high-performance laptop for work or play. A V-shaped cut at the back of the lid and cleverly designed vents at the rear of the laptop enable better heat removal, and give the laptop a futuristic look. The lid is created via an eco-friendly in-mold roller technique.
ASUS E210/E410 is a compact and lightweight laptop designed for daily computing, featuring the unique ASUS NumberPad and a durable 180° hinge for outstanding versatility. The stylish classic design has mass appeal, and the ASUS logo has been deconstructed, with the letters spread across the lid to create an elegant and balanced look. In addition, eco-friendly mold-roller manufacturing techniques are used.
Targeted at Generation Z, the VivoBook and VivoBook S series were developed after intensive market research. VivoBook S was designed for those looking for a laptop that's compact, powerful, and stylish. It has a minimalist design inspired by geometric shapes, resulting in a simple and elegant chassis with distinctive diamond-cut edges.
ASUS ProArt StudioBook One is the first laptop to feature workstation grade NVIDIA® Quadro RTX™ 6000 graphics. Unlike most laptops, StudioBook One has its CPU and GPU in the lid right behind the display. The Active Aerodynamic System (AAS) opens the outer cover of the lid by 4.57° to improve airflow to aid cooling. The aluminum unibody construction features bold, distinct lines for a sleek, strong look.
The incredibly compact ASUS ProArt StudioBook 17 W700/H700 has a thin 18.4 mm profile, and features a NanoEdge display design that effectively fits a 17-inch panel into a standard 15-inch chassis. Its 180° hinge allows it to be opened completely flat on a desk to enable easy screen sharing. The briefcase-inspired design conveys a professional look, with the chassis milled out of magnesium alloy.
ASUS ExpertBook B9450 is the world’s lightest 14-inch business laptop. It weighs from just 870 grams, measures 14.9 mm thick, with a magnesium-lithium-alloy 13-inch-class case housing a 14-inch display with ultrathin bezels. It meets stringent US military-grade durability standards. Built for serious travel with an amazing up to 24-hour battery life, B9450 has a dual-storage design, a full set of I/O ports and enterprise-grade security.
ASUS Chromebook Flip C436 is a convertible laptop with an ultralight magnesium alloy chassis that weighs just 1.1 kg, and provides up to 12 hours battery life. The Aerogel White finish uses an optical principle technique to achieve a metallic iridescent effect for a smooth, elegant and environmentally friendly finish. The unique omnidirectional speakers always target sound towards the user in any mode.
ASUS ProArt Station D940 is a workstation-grade desktop PC for creators that packs up to an Intel Core i9 CPU and NVIDIA GeForce RTX™ 2080 Ti GPU into a stylish and compact 8-liter chassis. Its unconventional design features an LED PC-status indicator, and houses an advanced thermal system, including hybrid system and multi-zone design to ensure smooth and quiet operation even under full load.
ASUS S340 is an entry-level desktop PC that's inspired by home furnishings and designed to fit any environment. The compact chassis has a modern and sophisticated look, and it has more than enough performance for everyday computing. Elegant rubber feet increase airflow and a dust-proof hub cover helps keep the interior clean to extend the lifespan. The PSU is 80+ Bronze certified for improved energy efficiency and waste reduction, and the production process uses eco-friendly molding and polishing techniques with a powder-coated finish.
Every aspect of the ROG Strix SCAR and ROG Strix G series gaming laptops is designed for top-level esports competition. The innovative thermal design features a trapezoid-cut lid and ventilated 3D Flow Zone that improves cooling by up to 10%, enabling higher frame rates and faster performance from the NVIDIA GeForce® RTX 2080 SUPER™ GPU and 10th Gen Intel Core i9 CPU. Players can express their style with customizable per-key lighting and a wraparound light bar, and the Strix G series is available in exciting Original Black, Electro Punk and Glacier Blue colors.
ROG Zephyrus Duo 15 is a highly versatile two-screen gaming laptop equipped with a 15” primary display and a 14” secondary display, powered by the latest NVDIA GeForce® RTX 2080 SUPER™ GPU. Its innovative hinge design allows the secondary display to automatically tilt-up while opening the laptop, maximizing airflow intake for a highly-efficient thermal solution to ensure optimum performance.
The dynamic ROG Zephyrus G14 is the first 14-inch gaming laptop designed to take full advantage of a high-end NVIDIA GeForce RTX GPU and 8-core AMD Ryzen™ APUs. Thanks to its incredibly lightweight, small and thin form factor, and uncompromising performance, ROG Zephyrus G14 lets users work, create, and game anywhere. The optional ROG AniMe Matrix™ display deepens personalization, enabling users to show custom animations or graphics and other effects across more than a thousand mini-LEDs embedded in the lid.
ROG Zephyrus M15 is a dynamic gaming laptop capable of desktop-level performance for gaming, work, and more. The unique LCD cover was inspired by camouflage dots, with a sleek prismatic effect that seamlessly blends in to any environment and reflects the colorful spirit of gamers and content creators.
The ASUS TUF Gaming VG27AQ1A is built for marathon gaming, and offers great picture quality, exclusive gaming features, and a user-friendly experience. It features an IPS WQHD panel, 165Hz refresh rate with 1 ms MPRT and ELMB SYNC, along with Adaptive Sync, Game Visual, Game Plus and Shadow Boost and is also VESA DisplayHDRTM 400-certified for perfect gaming visuals.
ROG Z11 is a premium ITX case engineered for performance and designed with 360° aesthetics for gaming enthusiasts seeking the balance of performance and size in an ITX build. It features a patent-pending interior layout with an 11° tilt that makes it ready for installing demanding components while ensuring optimized airflow and heat dissipation.
ASUS Prime X299 Edition 30 combines the streamlined aerodynamics of high-end sports vehicles with the natural lines of the human body, creating a unique aesthetic that breaks the traditional impression of technology products. The complementary white-and-silver colorways create a futuristic style that elevates the board to a work of art, and a distinctive ‘A’ logo marks the 30th anniversary year of ASUS.
ROG Crosshair VIII Impact is a powerful small-form-factor (SFF) motherboard designed for the latest 3rd Gen AMD Ryzen™ CPUs, and featuring an unusual Mini-DTX form factor. The ROG SO-DIMM.2 with heatsink is an expansion card that allows two PCIe® 4.0 M.2 drives to be connected.
The flagship ROG Crosshair VIII Formula motherboard offers all the refinements, such as NVCM-coated armor and a CrossChill VRM cooler. Its robust M.2 heatsink is ready for two high-performance drives, and its CPU power delivery circuit is comprised of 14 high-current power stages teamed across 7 phases ready for the AMD 3000-series CPUs.
ROG Strix X570-E Gaming is a full-size ATX motherboard designed for 3rd Gen AMD Ryzen processors, featuring a comprehensive cooling design, built-in WiFi 6 connectivity and dual PCI Express® 4.0 (PCIe®) M.2 slots for NVMe SSD RAID configurations.
ROG Chakram is an all-new 16,000 dpi, tri-mode wired and wireless gaming mouse with a programmable, removable joystick that puts superior control right under the gamer’s thumb. With fast wired charging, plus wireless Qi, pivoted buttons, screw-less magnetic buttons and covers and DPI On-The-Scroll, Chakram is the fearsome new fighting force on the gaming front — and primed to put a new spin on PC gaming.
ROG Strix Go 2.4 is the world’s first USB-C 2.4 GHz wireless gaming headset with AI noise-cancelling microphone and low latency performance for compatibility with PC, PlayStation®, Xbox®, Nintendo Switch™ and smart devices. Strix Go 2.4 is lightweight, swivel-foldable, charges fast and has a long-lasting battery for up to 25 hours of non-stop gaming sessions.
ASUS and ProfiBusiness.world
May 10, 2020