Samsung Electronics is further expanding its HDR10+ streaming content offering with the addition of Google Play Movies to the services that support its next-generation picture-quality technology.
Google Play Movies, the video streaming service operated by Google, started to support HDR10+ content in July this year. The HDR10+ service is now available on Samsung Smart TV in 117 countries including North America, Europe and Korea.
Users can now enjoy high-resolution HDR10+ 4K HDR content on the Google Play Movies, with numerous HDR10+ titles available such as Joker, Aquaman, Wonder Woman, Shazam!, and Crazy Rich Asians. Google Play Movies plans to support HDR10+ technology on other additional platforms in the future as well.
HDR10+, which is the HDR industry standard led by Samsung Electronics, brings consumers perfect picture quality experience by optimizing brightness and contrast scene by scene for enhanced three-dimensional videos and accurate color expression.
Samsung Electronics formed HDR10+ LLC (HDR10+ technology joint venture) in 2017 and started to engage in certification programs in 2018.
Google Play Movies’s support for HDR10+ is expected to accelerate the expansion of the HDR10+ standard alliance, which already has 108 partners worldwide.
“We are pleased to expand partnerships with the top global streaming providers,” said Younghun Choi, Executive Vice President and Head of R&D team, Visual Display Business at Samsung Electronics. “We will continue to strengthen the leadership of our HDR standard and lead the innovation in TV technology in the global market.”
Samsung and ProfiBusiness.world
June 30, 2021